Supply Chain - Six Catagories of Cost Essay Example | Topics and Well Written Essays - 500 words

Supply Chain - Six Catagories of Cost - Essay Example This means that the cost of manufacturing a product is not always stable. The manufacturers should understand variable manufacturing concepts, and how a change in cost may lead to additional expenses or even reduce the production cost. The variable manufacturing costs that affect the entire process of manufacturing includes all the steps from the material cost, cost of the required electricity for production to the labor cost (Albrecht, et at 2010). The term â€Å"fixed manufacturing costs† describes the fees required in creating an item. Manufacturers must pay the fixed manufacturing cost in order to produce the goods. According to some business principles, fixed manufacturing costs are not always fixed permanently. They often change over time, but get fixed when related to the production quantity for the period which is relevant. For example, a company which has warehouse costs fixed over the period of lease, can have unpredictable and unexpected expenses, which are unrelated to the production. This is an expense that contains both the fixed cost and the variable components. The fixed cost component shall represent the part of the cost which must be paid irrespective of the activity level achieved by the entity. The variable component of cost, on the other hand, is payable proportionate to the activity level (Drury, 2007). For example, in billing structure of a phone, there exists a monthly flat-rate charge, plus an overcharge of any bandwidth used which exceeds the flat rate. Therefore, the flat rate is the fixed component of the cost, whereas the excess bandwidth becomes the variable component of the cost. Another example is employees who get compensated by commissions (Aryasri, 2008). There is usually a salaried element which happens to be the fixed cost and the commission which is the variable cost. In accounting, total

No topic Discussion Question Mgt 380 Dissertation

No topic Discussion Question Mgt 380 - Dissertation Example There are times when the wrong decisions are made and the question of accountability comes into the equation. This is when leaders have to explain how and why they were made, and what recourse has to be made to recuperate losses as well as corporate images. Circumstances that pose immediate danger to life, property, sales revenues however, may lead to other leaders arising from lower level in the ranks to take charge. A building on fire or a company vehicle tied up in an accident traffic accidents and workers are indecisive as top what to do, are also typical examples of situations where participants will be require to make quick decisions. However, in the design of a product, choosing the most economical distribution routes, the location of the best manufacturing sites, as well as who to employ to fill certain positions, require considering alternatives, as well as others, and has to be done by trained and experienced executives. Leaders may also from time reject suggestions that do not conform to their expectations, but may suffer from a lack of cooperation when time comes for execution of the strategic decision that was un-democratically made. Decision making according to Drucker, should rest always with executives or leaders who should strive to maximize the inputs of their respective teams as much as possible. During such process they should make it known that the final responsibility for the decision rests with them, but they value the contribution of every participant, and will consider all options before deciding (Drucker 1974). Question Q 2 Power according to Etzioni, can be either coercive, utilitarian or normative (Tichy & Candwell 2002). The first type of leader uses force to get the job done, while the second uses incentives, especially in a working environment to achieve the same objective. Normative Power occurs when values are employed to appeal to the inner constitution of people to generate commitment and a sense of purpose. The kind of power that I can identify is the normative one, where people are treated with respect, and their opinions valued in any business or social operation. By constantly communicating those attributes people who are so treated, will feel a part of my team and will go the extra mile to help achieve the mutually established goals and objectives. In addition, at times I will employ the utilitarian source of power along with the normative to help my teams motivated. This is because although they will feel important, at times rewards will serve to reinforce those values that have been communicated to them. Having these two sources at my disposal will always lead to people become loyal, committed, disciplined and very flexible in a knowledge base economy that is subjected to changing conditions at times. These are the values that I may be able upon in times of crisis, when team support and innovations becomes extremely important to the maintenance of competitive edge. Discussion Q 3 My favorite and l east favorite bosses were on opposite ends of a continuum, due to the leadership traits that they portrayed. The relationship between my most favored boss and me was an excellent one, and it made the work flow easy, even though at time some of the tasks were challenging. The fact that he was approachable, had an open door policy and

The Big Race Essay Example for Free

The Big Race Essay The character I like best is Mrs. Wakefield because she always support her children . Sheteaches them the good things to do . She gives them a tender loving care everyday . She assure thattheir children have a good health and keep away from illness. Conflict or Problem: The conflict or problem in the story is to find a wheels for their soap-box derby cars. Another one is the strategy that they will use in the contest to beat the other contestants so that theywill win. Most Interesting Part of Story: The most interesting part of story is when the race was started. The distance betweeneach cars are too near . Ken is first while Jessica is third during the race . Todd second during therace has a problem,one of his wheel rolled off . Jessica overtake with Todd’s car . A few secondslater Jessica overtake with Ken’s car . At last Jessica won in the race. Summary: One morning in class,the twins’ teacher ,Mrs. Otis ,made a special announcement . TheSweet Valley Elem. School has decided to sponsor a soap-box derby . It’s kind of race . Each person who enters builds his or her own car . Soap-box cars don’t have engines,though, so races arealways downhill . It was after school that day . The Wakefields were in the lumber store buyingwoods and other materials for their soap-box cars . After dinner Mr. Wakefields helped the twinsclear out a space in the garage and got out tools to start building. It was Sunday and the twins were still trying to find wheels for their cars . The twinsask their mom where can they find wheels . The next day after school,Mrs. Wakefield,the twins,andsteven went to junkyard . Elizabeth and Jessica found a wheels for their cars . After they boughtwheels,they hurry up to go home,to attach wheels to the poles and put it into the soap-box cars. OneThursday morning ,Mrs. Otis announce the route for the derby . It’s marked in red on this map of Secca Lake . That afternoon ,Mrs. wakefield and the twins loaded both cars into the van . They will go at Secca Lake for practice runs . Everyone’s taking turns on the hill. When it was her turn, Jessica was flying down the hill . Then suddenly –BANG! One side of her car fell off . Then the other side . Jessica’s car was broken into many pieces. On Saturday morning,the day of big race . The cars are lined up . the first race was begun . Jessica came in sixth while Ken came in first . The final race was begun . Jessica got off to agreat start ,but Ken and Todd still were ahead of her . Then about half away down the hill ,one of the Todd’s wheels rolled off . Jessica steered around todd’s car and missed him by an inch . Asecond later Jessica and Ken were lined up . Seconds later Jessica zipped across the finished line infirst place. Moral Lesson: Don’t loose hope in a contest or race ,it is just only a challenge of God . Alwaysthink positive that you can beat all the contestants and you will be the winner.

Semantic Change Of The Word Gay

Semantic Change Of The Word Gay Language investigation into the ongoing semantic change of the word gay Introduction The meaning of the word â€Å"gay† has changed over time with its current; most commonly accepted use being to describe someone’s sexual orientation. This wasn’t always the case and at the moment is already changing to define something as being â€Å"rubbish or â€Å"unimpressive†. Such a big change as of this has led to me being interested into investigating the word and how over time specifically it has changed. The word gay also interests me language wise because of its importance in referring to someone’s sexuality, it provides a personal connection to some people’s lives as it describes them and who they are, so however the definition changes so will the effect to anyone who is gay. To investigate the semantic change I wanted to get the widest range of results for my investigation on the word gay. I went about choosing a wide range of people to give me the greatest range of views and opinions on the word and its definitions. To get this I asked elderly people who come from a generation where the word was completely different. I also asked people such as my parents who have come from another different generation and then finally today’s generation. I would aim to find a large difference between definitions between the elderly who would have grown up around the 1960s and any teenager I ask today who is currently in a completely different generation. Methodology Data collection: Going about my Investigation I decided the best way to get the most and best results was to produce a number of definitions and let the people who fill out the questionnaire pick one or two. I then would produce some follow up questions around the word ‘gay’ in a questionnaire style layout. I decided that a questionnaire style layout would best suit this investigation because it would be familiar with all the ages I am planning to ask to fill. Anything to complicated could potentially confuse an older person so the results wouldn’t be as reliable. For the first most important question I decided on using the four definitions used by the British Oxford Dictionary and found that gay has four meanings: (A) ‘light-hearted and carefree’ (B) ‘brightly coloured, showy’ (C) ‘homosexual, especially a man’ (D) ‘foolish, stupid or unimpressive’ Giving each of these definitions a letter I would ask the people I was giving my questionnaire to, to choose the letter they thought gay meant. I’d do this in the aim of testing one of the hypothesis that only older people will use gay with the first and second meanings, and only younger people will use gay with the fourth and fifth, most recent meanings. The earliest meaning is letter (B). Dictionaries usually give letter (D) as the most recent meaning. Analysis First Analysis As I expected the results from my questionnaires matched my hypothesis, that the older generation would answer giving the definition of the word gay as light-hearted or colourful where as the generation of today (15-21) defining it as something being rubbish or a homosexual man. Even with this result that the homosexual man definition is still in common use, more 15-21 year olds answered that it meant something being rubbish rather than a homosexual man. The new definition is starting to over shadow the older one. Surprisingly in my results some even went to say they used the word gay not even thinking about the older definition of a homosexual man. Therefore showing the semantic change of the word has changed so greatly that it’s other definitions are starting to be forgotten about and people are using the new definition almost unconsciously as this new definition becomes more common. Though my hypothesis was correct there were some abnormalities with two elderly people who f illed in my questionnaire saying they had picked up on the change of the word gay through their grandchildren and had stopped using it because of the possibilities that the word could offend someone. I also found that the elderly people who were grandparents that had completed my questionnaire talked about experiences where they had use the word to describe something and had been laughed at because of the different meanings that the Grandparents and Grandkids shared. When being asked if they commonly used the word gay, the younger generation used it extremely more with it almost being a day to day phase. The older generation were not the same with all but one of the people I asked not using it at all. Semantic Change Through back up questions I learnt that such semantic change was becoming more popular through the school; people see that if homosexuality has become more accepted into today’s society they have no need to put a label on homosexuality. Therefore the word gay is losing its original meaning and connection to the word homosexuality. School also plays another part in this because it is teenagers (school pupils) who have changed the meaning of the word gay, it was first seen as an insult. But the word has been so overused that it has lost its original meaning. In the majority of schools where pupils aged 15-18 and possibly even younger call each other gay it was here that the word gay was popularised with students first using it as an insult. Being gay was seen as being bad, so it picked up this derogative term but as time processed and the semantic change also, it transformed into having an overall meaning that something is stupid. An example of this would be that in my questionn aire I was given â€Å"school† as something which is gay. If we used the definition of a homosexual man this would make no sense but because of the semantic change this definition has completely changed meaning anything this person didn’t like could be gay. It is not just in school that the word gay had been used. Radio and television shows although rarely are using the word gay to define something which is lame or rubbish. One example is Chris Moyles, a former DJ on BBC Radio 1, he received complaints from listeners after he used the word gay to describe a ringtone that he didn‘t like. The BBC released a statement after the incident saying that the word gay may now mean rubbish.à ¢Ã¢â€š ¬- The BBC said that the DJ was just keeping up with developments in English usage. Chris Moyles show was one the most popular at the time, his and the BBC statement about the incident would have given many people a new way to define the word gay and the fact a DJ such as Chris Moyles could use it in this way would have led to many people using it also While finding out that gay meant something as being stupid through the eyes of 15-18 year olds, I asked these people whether or not they saw gay meaning this because of the fact that being gay has been seen as a bad thing for many years and is only now being understood and more regularly accepted. I wanted to see if at the beginning of ‘gay’ starting to change semantically, it took on a negative connotation since many opposed homosexuality especially in schools and whether or not this had an effect on the semantic change, almost trying to understand that if being gay was never seen as being bad would the word gay had even changed semantically at all? In conclusion into this secondary research I found that many people in the 15-18 year old category were honest and admitted that at the start the semantic change could have been put down to the fact it carried a derogatory meaning. But now is seen more as ‘play ground speak’ and the increase with this new meanin g is led by the youth culture with many 15-18 year olds using the word because others do and may not even have a bad view on gay people. This semantic change In which I questioned was also being devolved through media and social networking sites like Twitter or Facebook where some of the 15-18 year olds would commonly use the word gay to describe something being stupid, as with schools people copy what everyone else does and this is maximised with the huge number of young people who have social networking sites. Along with this my research found that films such as ‘The Hangover’ where the term gay is used as a joke by an actor. In this film it is used as an insult, this could promote the semantic change. As that film was hugely popular a lot of people saw the scene and saw the new definition in which this word was used. The scene and the words the actor used in this joke have been copied many times and just show how films have an effect on semantic change because of the huge influential value on society. Patterns in the Language The word gay like all words are not set elements of language and are changing all the time. The word gay has been put as starting from the 14th century, when the definition was â€Å"stately and beautiful splendid and showily dressed. Through the late 14thcentury, it changed to define â€Å"full of joy, merry, light-hearted, carefree† this meaning was one of the definitions I gave in my questionnaire and the one I found was mostly used by the older people who answered my questionnaire. During the 19th century the word gay came to describe a woman who was a prostitute or a man who slept with prostitutes. This definition is obviously not used at all today and shows how one word can change so much based whether or not people use it. In the 1920’s the first use of it for referring to a man who slept with another man came about and this use has stuck till today. Although the definition started then, it was not used commonly until the 1980’s when this definition over shadowed all others. Until 2006, the word gay was still defined as a homosexual male until the definition changed meaning something is stupid. As with my research, the new definition describes having nothing to do with the previous definition and perhaps no offence is intended when using it to describe something as rubbish. This trait in changing words is also seen in the word â€Å"sick† which is changing from defining as being ill to something being cool. These words that are changing are most commonly used by the youth culture, this shows the great power that the younger generations have over the English language and what a word means. It seems to be very rare that an older generation define what a word is defined as. Alongside my research I read into Emily Jelsomeno’s â€Å"Bitch,Nigger and Gay: Exclusive Language? The semantic shift of Pejorative Words and Reclamation† and this gave me the view that the pattern in which the word ‘gay’ changes grammatical category and is used seems to go from â€Å"positive to negative† and is now currently negative. With its newest meaning, something being stupid, it gives me the idea that this is a negative. With being able to see this shift, it enables me to make the assumption that there are at least three kinds of semantic change ‘gay’ has gone through. These being degeneration, elevation and taboo. With the degeneration I refer to gay becoming a word to describe something as being stupid, the most recent definition. It means gay is known as being negative. With elevation I refer to the improvement of the meaning. This improvement came from it meaning ‘men who had sex with other men’ to ‘homos exual males’. The second meaning is more favourable because it removes the element of sex from the definition. Sex between two males for some people is wrong and looked down upon strongly, whether it is for religious reasons or personal views. Removing the sex from the definition evaluates the word gay because it makes it more acceptable in some people’s eyes. It makes being homosexual not necessarily about having sex with someone of the same gender, but someone who is different from the norms of what being a male is. Lastly with the word gay I’d refer it to being a taboo for the term ‘homosexual male’ as the word ‘homosexual’ can still be considered a offensive term when referring to a gay man. Changes in Grammatical category Using my research and some background reading, I can come to the conclusion that gay has changed in grammatical categories. The first definition of the word â€Å"stately and beautiful splendid and showily dressed† would define gay as an adjective. During the 19th century, it shifted categories and became a noun; â€Å"a women who was a prostitute† and then acted at the same time as a verb. The phrase gay meant â€Å"to have sex†. Up to the 21st century gay was both an adjective (e.g. gay marriage) and a noun (i.e. gay being connected to being a homosexual). The most recent and latest category change makes gay an adjective once again by using it to insult something or someone, an example of this most recent category change from my investigation would be someone saying â€Å"you’re gay†. Conclusion Finishing up my investigation and concluding it I can see a quite clear semantic change of the word gay which answers my initial investigation question. Though I set out almost knowing what the answer was going to be, I was still surprised along the way with some of the information I gained from my investigation. I was not expecting the amount to which people use the word gay daily and how common it now is. Through my investigation I was pleasantly surprised how most (if not all the people I asked) actually used the word gay unconsciously with no thought in mind of offending anyone who is actually homosexual. With my evidence from the investigation I can make the conclusion that the amount that the word ‘gay’ is actually used has helped steer it away from being used to cause offence and this is obviously a positive sign. The only thing I would change about my investigation is that I would have given more open questions. This would mean the questionnaire would get into mo re depth about the people who were filling it in opinions, giving me more detailed results. Apart from that I feel my investigation was a success.  Ã‚   By taking part in this questionnaire you agree to this information being used for research purposes (Please tick if you agree) Please fill in this questionnaire: How old are you? 15-24 24-34 34-4444-54 54+ What does the word Gay mean to you? (A) ‘light-hearted and carefree’ (B) ‘brightly coloured, showy’ (C) ‘homosexual, especially a man’ (D) ‘foolish, stupid or unimpressive How would use ‘Gay’ in a sentence? Any other comments? Thank you for taking part Thank you for taking part Bibliography http://www.mirror.co.uk/news/uk-news/words-literally-changed-meaning-through-2173079 17/04/2014 http://blogs.telegraph.co.uk/news/brendanoneill2/100246515/gay-now-means-rubbish-get-over-it/ 17/04/2014 http://www.todayifoundout.com/index.php/2010/02/how-gay-came-to-mean-homosexual/ 20/01/2014 Bitch, Nigger and Gay: Exclusive language? The semantic shift of pejorative words and reclamation -20/01/2014 http://news.bbc.co.uk/1/hi/7289390.stm -21/01/2014

Consumer Behaviour in Organic Food

Consumer Behaviour in Organic Food A RESEARCH STUDY OF CONSUMER BEHAVIOUR WITH REGARD TO ORGANIC FOOD IN THE UNITED KINGDOM AND INDIA Executive Summary Consumer Behaviour is an aspect that is being very vital in the globe of marketing. Food is a basic requirement for all the livelihoods and consumers require maximum satisfaction on the products they choose. Now consumers are more conscious about their health and choose nutritious food though they are expensive. Todays consumers are increasingly displeased with GM (Genetically Modified) and conventional food and are therefore stirring up to organic food. Many consumers are going organic not only towards food even towards clothing, beauty products, skin care and also paper. Organic food is not only healthier due to its ethical ways of production which do not use man-made chemicals and redundant preservatives as opposed to conventional food. It is also eco-friendly due to environment cognizant methods which are used for the production of organic food. The benefits of organic food are more whereas the disadvantages (such as price premium) are negligible when compared to its betterment. Regular buyers of organic food are willing to overlook this minor disadvantage when compared to its other disadvantages which affect their health. In spite of the debates, consumers prefer organic food to conventional food because it removes the question of eating food that is unnatural or food that is not eco-friendly. In this research work the consumer behaviour towards organic food in United Kingdom is studied and compared with that in India. The factors (such as consumer expectations, beliefs, criteria, concerns, quality, awareness etc) that affect marketing of organic food in UK and India are also studied with relevance to consumer behaviour. ACKNOWLEDGEMENT To successfully complete this dissertation was the most significant challenges I ever had. I would like to thank God and my parents who believed in me gave me full encouragement and support. Simon Speller, my supervisor who was very kind enough to help me out despite his academic and other commitments. I wish to express my warm and sincere thanks to him who encouraged me and guided me throughout my research study. His wisdom, immense knowledge and commitment to the high standard motivated and inspired me. He was always accessible and enthusiastic to help his students. Without his patience and directions I would have found it hard to complete my dissertation. I would like to thank specially my Module leader Yi Zhu, who encouraged me and never hesitated to help me out during my study. I immensely thank my friends and employees of the stores who were always there to lend me their hand. 1. INTRODUCTION 1.1 Background This research work revolves around the consumer behaviour and attitude towards organic food in United Kingdom and in India. A concise introduction will be given on consumer behaviour and how vital it is in the field of marketing. Secondly, an intense understanding of the term organic will be known. Many theories and phases associated with organic food will be emphasized and assessed in this dissertation. A various number of consumers of organic and conventional food are approached and consulted to get their views and estimation towards organic food. Not all the consumers approach towards organic food seems to be alike; consequently the application of certain statistical method helps us in further understanding the relation and the patterns in the consumer behaviour styles and trends in organic food in the two countries. This also helps us to identify how the consumers in UK and in India differ from each other and also we could recognize the ways they are similar in. On the whole, the similarities and differences between the consumers of organic food in UK and in India are deliberated. To obtain this information many respondents were requested to answer questionnaire concerning this topic and later on these answers were analysed using statistics. In the end these are discussed and limitations and conclusions are given and suggested. 1.2 Introduction to organic food Organic food is grown and produced using some production standards. The conventional pesticides, chemicals, fertilizers used for the production of conventional food are not used for organic farming. The organic farms are also free from human and industrial wastes. No artificial food additives and ionization process is used. Previously, organic food were grown only in private gardens and small farms thus making it only available in farmer markets or family run small stores. Nowadays, organic food is widely available. But there are a lot of standard and certifications that the sellers should possess to market the fruit and vegetables. There are heavy regulations in the organic fruit and vegetable industry. The organic food sales are expected to grow by a large percentage in the near future. 1.3 General Aim The aim of the study is to find out the consumer behaviour and approach towards the consumption of organic food in UK and in India. The elements and factors (health factors, eco-friendliness, production methods, ethics, taste, quality, safety standards etc) influencing the consumers decision making are also studied. 1.4 Research Questions How does the consumer behaviour towards organic food vary between India and UK? In what ways do consumers in the two countries expect the food to be different from convenience foods? What are the popular beliefs among consumers about organic food? When will India accept organic food widely, the way UK has? What makes organic food to be preferred more than convenience food? Why is there a variance between the preference rate and sales of organic food in both India and UK? What are the factors owing to this? How do the attitudes of Indian consumers differ from that of the British with respect to organic food? The above given question is the main aim and the biggest question for this study and research work. There are of course many sub questions as well which will also be researched in the course of this study. The question speaks about finding out the attitude differences in both the countrys consumer behaviour but the study might also prove the similarities in both the countrys consumer behaviour patterns towards organic food. 2. LITERATURE REVIEW 2.1 Introduction In the literature review, the studies of previous research work by other researchers are conducted. This helps us to recognize what other research works have arrived at with relevance to consumer behaviour and organic food. It is of big help because it has allowed the perception of consumer behaviour in regard with organic food especially in the United Kingdom and India because research work is proposed to be more specific rather than being more generalized. Theories and patterns are analyzed from previous research work which helps us to comprehend the topic better. Its a framework which basically positions down the strategy for the research work. The concepts, theories, cases, models etc used for the presentation of the research are basically elucidated for understanding the study being carried out. In this dissertation, a few theories and models will be analyzed and discussed. 2.2 The effect of organic food on the environment The production of organic food is not harmful to the soil, water, air or even the flora and fauna in the sense that they do not release any toxins or harmful substances into the environment or the ecology as a whole. The energy consumed for organic farming is much lesser than the level of energy needed for conventional farming methods thereby helping energy conservation process. The usage of pesticides for farming of conventional food contains a great percentage of harmful toxic chemicals which have a negative impact on the health of the farmers, those living in the locality of the farms and the people who consume them. The aquatic animals in the water bodies near the farms and the birds which feed on the produce of these farms suffer various genetic problems and disorders which are mostly fatal. 2.3 Level of nutrients The content of nutrients in organic food are around 40% to 60% greater than that of the contents in conventional food. The level of antioxidants in organic food is up to 40% greater than in conventional food. These anti-oxidants are necessary for the normal well being of a person and helps in reducing the risks of various diseases and disorders. A large number of organic food consumers say it is much sweeter, tastier, better textures and firm than conventional food. 2.4 Cost: Organic food are anywhere between 5% and 40% more expensive than conventional food. This is due to the use of the standards and processes applied for its farming. It is more labour intensive because it is more difficult to farm organic food because they are prone to getting rotten easily if the standards and physical conditions are not met with. It uses more natural farming methods and is more often produced on a small scale level. Most countries import organic food and therefore it is more expensive than similar fruits which are produced conventionally. 2.5 Organic certificate: Most consumers of organic food think it is healthier for them. But to be sure what is being consumed is organic; one has to look for the certificate of organic food. To be certified as organic, a minimum of 95% of it must be organic. The rest 5% has stringent rules and standards. Synthetic chemicals or other processing standards are not acceptable. The food from a particular farm can be certified organic only if the farmer of that particular farm has been producing organic food for a minimum of 3 years. 2.6 Pleasure of going organic: Whether it is a psychological factor or not, it is not clear yet, but majority of organic food consumers on the whole feel it is tastier than conventional food. They also have the content feeling because they feel they are doing the environment better by opting to go organic. In todays mechanical times, most people are busy and hardly have time to prepare a proper meal with all the ‘good, healthy contents that are necessary for a healthy, balanced diet thereby opting for food that is convenient to get and make in most ways. Many old timers find the taste of food constantly decreasing. For instance, watermelons used to taste as sweet as sugar in India about 30 years ago, but now sugar needs to be added to make it sweet enough to drink its juice or make a fruit salad out of it. A survey conducted by the Soil Association in 2005 included a representative sample of 1000 people who were questioned about what they considered important while buying organic food. 95% said it was the ta ste and quality that mattered, 57% said price was considered while making a purchase. (Simon Wright, 2008) 2.7 Ethical factors and responsibility affecting choice: An average shopper for food in the supermarket is faced with so many dilemmas and attractive offers and discounts such as super savers etc. Many shoppers also succumb to these attractive offers on convenience food, but there are also a considerable percentage of shoppers who overcome these dilemmas and go in for organic food. Some of the shoppers are so loyal and inclined towards organic food that the thought of buying convenience foods never even crosses their minds. Most of them are considered about whether the farmers are given fair treatment and paid what they deserve (fair trade) and also concerned about the ecological friendly measures taken up while farming of these food which are better for the environment as well. Most of the non shoppers of organic food who prefer the convenience farmed foods do so mainly because of the price factor; some of the shoppers of organic food too think so. More shoppers prefer buying their organic food from the local farmer markets and small time local suppliers rather than the super markets because they feel the ‘stuff there is fresher and also the farmers will be getting a better deal off it. Those who prefer buying it from the supermarkets do so mainly because of accessibility constraints. 2.8 History of organic food in India: The concept of organic food is not new to India. At the beginning of the 19th century, Sir Albert Howard, one of the most important pioneers of organic farming, worked in India for many years studying soil plant interactions and developing composting methods. In doing so he capitalized on Indias highly sophisticated traditional agricultural systems which had long applied many of the principles of organic farming (for instance mixed cropping, crop rotation with legumes and botanical pesticides and so on) Through the introduction of the Green revolution, agricultural technology in the 1960s reached the main production areas of the country, there were still certain areas (especially the mountainous regions), and communities( especially certain tribes) that did not adopt the use of agro chemicals. Therefore, some areas can be classified as organic by default, though their significance and extent has been over emphasized in recent statements made by the government officials and NGO representatives. However, an increasing number of farmers have started consciously abandoning the use of agro chemicals and now produce organically. In the olden times in India, organic food farming was the main source of income for most of the people inhabiting the rural areas of India and it was also the major exporter to the world. In the 1960s, due to famines, droughts and extreme food shortage, the Indian Government started the idea of Green Revolution which made the farmers switch over to harsh chemicals for fertilizers, pesticides etc to multiply and increase the food production by a great level. This led to the sidelining of the usual organic farming methods of using natural fertilizers and pesticides which was obtained from plants and animals. Slowly in course of time, the Green revolution started decreasing the soil fertility, and the crops started getting immune to the harsh chemical fertilizers and this also started affecting nature as a whole and the environment as such. Therefore, a large number of farmers are moving back to the organic ways of farming and thus helping the surroundings as well apart from the consume rs. Genetically modified foods which were acceptable during the Green revolution period are now totally detested by most people and has a lot of negative aspects. Most of the big supermarkets in India have a separate section allotted for organic foods which are gaining a lot of demand and attention by the domestic market. (http://www.agricultureinformation.com/forums/organic-farming/15397-organic-farming-exports-food-consumption-india.html) According to a small recent survey taken in Mumbai, India, awareness about the presence of organic food is quite low. 25% of the respondents were aware of the availability of organic food and 36% out of them actually used them. The main reason for the use of organic food attributed towards the benefits it had on the consumers health. When compared to consumers of organic food in the United Kingdom, the Indian consumers did not mention the benefits it had regarding the environmental factors. It generally had a minor relevance to the Indian consumers of organic food. Most of the organic consumers had a purchase frequency of buying the food on an average of once a month. The purchase rate of organic food to conventional food was a ratio of 1:10 respectively. Most people in India do not consume organic food and organic food in general due to the fact that they are not aware that such a thing exists at all. When posed with the question if they would buy organic food because it was healthi er for them, all the non consumers and non buyers of organic food answered they would buy it solely because of the reason that it was better for their health. The domestic market for organic food is nowhere near as great as the export market for it. Indian domestic consumption of organic food is only a meager 7.5% of the entire organic fruit and vegetable production, the rest of which is directed towards the export market which is very great as Indian organic farming techniques are one among the best in the world and the resources are natural and pure in India. Most of the domestic consumption of organic food in India is seen in the big urban cities such as Chennai, Mumbai, Kolkota, Delhi, Hyderabad to name a few. These cities are noted to be inhabited by the upper income groups of the country, thereby showing that the upper income groups are obviously the predominant consumers of organic food in India. 2.9 Growth in the domestic market in India for organic food: There has been a considerable increase in the growth of demand and consumption of organic food in India. Many NGOs are aiding and assisting farmers to do better in their area of organic fruit and vegetable faming. Increase in demand by the local market in India for organic food are mainly because of health conscious factors, being aware about the product and its benefits, appealing marketing strategies and the ease of availability. These are the main factors considered according to some NGOs in India. It is a myth that most of the organic produce is exported to foreign countries. Today market for organic food in India is on the rise. More than 50% of the produce is consumed by the domestic market. The rest is aimed for the export market. Most of the domestic market consumers in India prefer organic food especially in families with growing children due to the beneficial factors in them. 06-07-2008 S.Annadana Senior Member Business Member Join Date: May 2006 Location: Organic Agri Business Organic farming, exports Food Consumption in India (http://www.agricultureinformation.com/forums/organic-farming/15397-organic-farming-exports-food-consumption-india.html) 2.10 Committed Organic Consumers HDRA participating members completed a questionnaire on background information about the participant and their household. They answered precise questions about their behaviour as organic consumers focusing on organic vegetables. Questions included weekly spend on vegetables, percentage of organic vegetables bought, factors to encourage purchasing and where and how regularly they bought organic vegetables. This information was analysed and combined with a brief literature review of research into committed organic consumers in the wider UK population. Committed buyers tended to be older and more affluent than the UK population average, over two thirds were in social classes A, B or C1, compared to fewer than 50 per cent in the population at large and most lived in London and the South East (TNS, 2003; Padel and Foster, 2005). The majority of committed organic consumers spend was from the two groups of empty nesters whose children have left home and families with children under 5 years (TNS, 2003). TNS (2003) found fruit and vegetables were the main entry point to organic purchasing as 55 per cent tried them before any other category. Padel and Foster, (2005) identified that committed organic consumers took on a greater number of issues and motives, which varied depending on the product category. The two most important motivations were taste and health. TNS (2003) reported there was a â€Å"direct correlation between the extent to which consumers believe in the health and taste benefits of organic food and the number of categories they buy into†. Padel and Foster (2005) found personal health was a particularly strong driver among UK consumers and related it to an absence of residues and food safety although Zanoli (2004) identifies that across Europe health seemed to be the central motive for buying organic produce. Environment and animal welfare were growing in importance as drivers (Padel and Foster, 2005). Food origin was particularly important as 60 per cent of organic consumers were more likely to buy organic food if it originated from the UK compared to 38 per cent for whom it didnt really matter (TNS, 2003). Price was often found as a barrier to purchasing although committed buyers had a higher willingness to pay (TNS, 2003). This is common across Europe (Zanoli, 2004). Organic consumers bought organic food an average of 12.8 times a year and average spend per shopping trip was  £2.53 (TNS, 2003). Committed buyers spend more on average and buy more frequently than less committed buyers. The ma jority bought organic produce in Tesco, Sainsburys and Waitrose. It is usually seen that most people who are regular buyers of organic food are either families with young children or old people. This in a way shows that organic food are preferred by those who want to maintain their health and stay fit. As for the more affluent people being regular buyers of organic food, the price premium for it justifies this behaviour. 2.11 Consumer Behaviour: Consumer Behaviour is extensively studied in the field of marketing. Without consumers it is rigid for any sort of trade to run efficiently. Consumers are the raison-d-etre for a business mere existence. A business maybe a profit organization or even a non-profit organization. â€Å"The field of consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use and dispose of products, services, experiences or ideas to satisfy needs and the impacts that these processes have on the consumer and society†( Belch and Belch, 2007)). From the marketing point of view, it is a significant factor to understand the consumer skillfully and to aid to their needs, wants and demands to be successful. A consumer is the centre of attention in case of most marketing techniques; after all, it is the consumers a business needs to move forward. In the case of organic food, a consumer might decide to buy it for its benefits on health or the environment or maybe because of the advertising for it is attractive. There are diverse factors that affect the consumer decision making process which is also discussed further. 2.12 Models of Consumer Choice: 2.12.1 The Cognitive Model: Initially when consumers make a significant purchase, they may reflect on substitutes and discuss pros and cons with others with an intention of securing benefits and avoiding costs. This model is sometimes called the extended-problem solving model. (East, Wright and Vanhuele, 2008). 2.12.2 The Reinforcement Model: Choice is controlled by the factors in the environment that reward and aid some alternatives more than others. Managerial control is attained by altering the consumers circumstances. Nevertheless what is pleasing to one person may not seem so to others and this limits persuasion. (East, Wright and Vanhuele, 2008). 2.12.3 The Habit Model: The choice of consumers towards the product is sometimes controlled by managing stimuli (brand name, logo, pack features, colour attraction, etc) that have become allied with a product as a result of past purchases. Sometimes this is called stimulus control. (East, Wright and Vanhuele , 2008). 2.12.4 Consumer Behaviour Models: The objective of consumer behaviour models is to provide description, explanation and prediction of purchase behaviour. On the identical side the models provide a conceptual framework and so help researchers to locate and to examine new ideas so as to enhance better enlightenment and predictions of behaviour. On the constructive side these models aid to organize research results and to demonstrate the density of decision processes involved in even a simple purchase, such as a can of soup in the local supermarket. On the unconstructive side most of the models can be criticized as providing no more than a description of a range of influencing variables. There are four main clusters of factors that have an outcome on purchase behaviour. They are political, economic and technical; cultural and social; psychological; and marketing influences. (Bareham, 1995) Theories make it smoother to comprehend a concept as they sketch the causes and effects that are possible and what to anticipate provided the input (the happening circumstance) is given. In most circumstances, it is easy to analyze whether practical situations are normal and satisfactory with the help of proven time tested theories. 2.13. Marketing Segmentation: The market is divided into diverse segments based on their needs, tastes, income, and a lot of other criteria. Marketing segmentation is based on a lot of research and important factors to suit the requirements and purposes. Some of the marketing segmentation is as follows: 2.13.1. Geographic Segmentation: This involves segmenting the market by location on the assumption that people living in one location will have similar needs, wants and preferences and these will differ significantly from people living in other locations. There are some obvious limits to this assumption. People all over the world drink Coca-cola and buy Japanese electronic goods for instance. When you think about it from the viewpoint of the consumer, most buying behaviour is actually local. Localized consumer behaviour is often expressed through the presence of a significantly large cultural or sub cultural group that is different from the main stream. There are also geographically based differences between consumers for reasons that are more complex or obscure. It is not immediately obvious why some sections of consumers have different behaviour than the other sections. But knowing that, they will do it can be important to the marketing strategy. 2.13.2. Demographic segmentation: Demographic segmentation deals with the many ways if statistically categorizing all the people in a national population. For example, a national population can be divided into subgroups based on age, sex, income, education, occupation, social class, family size, race and religion. In a sense, there are also different ways of looking at the same individual consumer, because of course we belong to each of these groups. Different aspects of our identity will be relevant to different products at different times. Baby foods can only be marketed to parents of young children, for example and a middle-class, middle aged, middle income, middle manager is more likely to be in the market for an exercise bike than a motor bike. Some of the important specifics of demographic segmentation are Age: Age is perhaps the most frequently used demographic variable in marketing segmentation. One reason for this is that the lifecycle has been divided up by society into what seem to be easily recognizable groups that are clearly differentiated from one another- infants, children, teenagers, young adults food. Sex: Dividing the market into male and female segments is another frequently used strategy. But even here, the old marketing certainties are breaking down. It used to be a safe bet for marketers to target do-it-yourself products exclusively at men and supermarket shopping at women. But with the larger increase in single occupant hose-holds and one parent families (most of them female), many more women are buying things that men would do if they were in a family. In addition, more women than men buy for other consumers. Socio-economic status: A persons socio economic status is determined by education, income and occupation. Though there are many exceptions of course, these are three factors often in alignment. More highly educated people tend to do managerial and professional jobs that bring a relatively high income, and vice-versa. For obvious reasons most marketers are more interested in people with high socio economic status rather than low. Income is often considered the most important variable in this case because it is so easy to quantify and because it dictates entry to certain markets. But income by itself can be very misleading. Psychological segmentation: The attempt to come up with a practical form of consumer profile has concentrated on three areas of behaviour: activities, interests, and opinions. Segmentation by usage: This form of segmentation is based on information about volume and frequency of purchase for a given product. It is a popular way of segmentation of markets because there is a lot of readily available information about patterns of usage for most goods and services. In fact, with so many transactions now electronically recorded, a great deal more of data is available than is actually used. Perhaps the most familiar usage data is provided by the electronic point of sale (EPOS) used by supermarket checkouts. Not only are all the purchased items listed, together with their prices, but so is the date and exact time of purchase and the method of payment used. Segmentation by benefit: This form of market segmentation is based on knowledge of the benefits that consumers seek from that particular product. The task of the marketer is to include the appropriate characteristics- or the impression of them in the design of particular goods or services. In a sense this kind of segmentation is at the entire marketing concept find out what people want and provide it for them. (David a Statt) Segmentation is very important for a firm or an industry to market its products strategically and for it to be a success. In the case of organic food, it comes under the category of food which is a basic necessity and therefore would appeal to and include a lot many segments in the markets. In this research study we are considering only the United Kingdom and India. So geographically these two countries are covered. Demographically the middle aged and the older people will be targeted age wise, both sexes, and the middle class and upper class levels will be targeted according to the socio economic status segmentation. Since the middle aged and older people usually are the ones who go shopping for food, they are targeted age wise, both men and women shop for it, and when it comes to socio economic status, the middle and the upper income groups are targeted as organic food are more expensive than conventional food. Many shoppers especially in India will give up the idea of buying food when it comes to the price factor that is not acceptable for them. That is the reason why the middle and upper income groups are aimed at here. Most people both in India and United Kingdom consume food every day. In India, no meal is complete without fruits or vegetables and in the United Kingdom, people are encouraged to consume food everyday with the healthy 5 a day concept though it is already a staple portion of a healthy meal. These segments are most suitable for being aimed at for marketing of organic food and therefore they are the target segments. 2.14. Decision making process Decision makingcan be regarded as an outcome of mental processes leading to the selection of a course of action among several alternatives. Every decision making process produces a finalchoice.The output can be an action or an opinion of choice. There are many factors which are discussed below: 2.14.1 Communication Situation The situation in which the consumer receives information about a product or service influences the buying decision of the consumer. For example, in the case of organic food, an advertisement speaking about the bad impacts of the chemicals used in conventional foods right when the buyer is suffering from food poisoning might influence the consumer to buy food that is healthier and does not involve the usage of chemicals responsible for food poisoning and therefore influence the consumer to go in for purchase of organic food in future. 2.14.2. Purchase Situation: The sit

Patterns by Amy Lowell Essay -- Patterns Amy Lowell Essays

"Patterns" by Amy Lowell When one hears the words, "I sink on a seat in the shade," they will most likely form a visual image in their head, such as a person sitting under a tree. Amy Lowell, an imagist, uses sharp images, precise wording, and figurative speech as a means of poetic expression to arouse the senses of the reader. In "Patterns," Amy Lowell explores the hopeful liberty of women in the early 20th century through a central theme. A woman’s dream of escaping the boundaries that society has placed on her dissipates when she learns of her lover’s untimely death. Of the many images in this poem, the constant motions of the flowers and waterdrops, the dress the woman is wearing, and her daydreams of her lover are most crucial in developing this theme of freedom. In the beginning of the poem, as well as throughout the work, the speaker describes daffodils and other types of flowers moving freely in the wind. Using imagery to appeal to the reader’s sense of sight, these flowers are given motion, and they are described as, "†¦blowing," (3) and "Flutter[ing] in the breeze," (23). This creates a sense of freedom and flexibility. The woman in the poem, presumably Amy, wishes to be like the moving flowers, carefree and jaunty. In the second stanza of the poem, the woman begins to describe the water in the marble fountain. The, "†¦plashing of waterdrops," (28) and, "†¦plopping of the waterdrops," (54) describe liquid in motion. ...

An Understanding of the Teaching Called the New Age. Essay -- promotin

An understanding of the teaching called the new age. Since the fall of human kind from the Garden of Eden, People began to seek out the God. The desire to know and seek God had led human race to many different spiritual Understanding. We knew know that there are so many beliefs in this word. Ancient world seek Out God by worshiping god and goddesses. In the next stage, people started to question the Existence of god and start looking for answers about what God and how God is. This is Starting to bring people to know what was referred to religion. However, it has not been Satisfactory to the human mind that also constantly evolving through time. Human start to Seek out God that can be accepting with common sense also satisfy our spiritual needs without Involving things that are out and cannot be proved by reason and knowledge. One of this Reasonable new belief is The New age Teaching. The New Age This new belief can be said a new belief that puts logic as its foundations. The trust which Focuses on the needs of human life both spiritually and materially. So what is this new age? 1. â€Å" The New age movement is loosely structured network of individuals and Organizations who share a vision of new age of enlighten and harmony (Age or Aquarius) and who subscribe to A common â€Å"worldview† (Geisler dan Watkins 11) 2. The Common worldview is based on â€Å"Monism† ( all in one), Pantheism ( all In God), And Mystic (the experience of oneness with the Divine). (Eliot 15) 3. Because it is so broad and organizationally diffuse, The new age movement cannot be Categorized as a cult by any accepted sociological definitions Of Cult. (Eliot 16) So based on that definitions a new age movement can catego... ...untering Religious Pluralism : the Chalengge to Christian Faith and Mission. Downer Grove, InterVarsity, 2001. Geisler, Norman L and William Watkins. World A part: A handbook on worldviews. Grand Rapids, Baker, 1989. http://answers.yahoo.com/question/index? n.d. 4 4 2014. http://answers.yahoo.com/question/index? n.d. 4 4 2014. https://www.centerpointe.com/freecd/?s=0. n.d. 4 4 2014. "Membuka topeng Gerakan Jaman Baru." Momentum (2000): 17-40. "New age." 2012. Rhodes, Ron. New age movement. Michigan: Grand Rapids, 1995. Tolle, Eckhart. A new earth: Awekening to your life's Purpose. New York: Penquin Group, 2006. —. The Power of Now www.alwaysbeready.com. 2012. 4 4 2014. www.wfial.org. 2011. 4 4 2014. Zakarias, Ravi and Norman L Geisler. Is Your Church Ready? Grand Rapids, Zondervan, 2003.