The Strategy that The Chronicle Gazette Must Implement to Further Essay

The Strategy that The memoir Gazette Must Implement to Further get across and Maintain Its Market - Essay ExampleThis research will begin with the statement that one among the conduct composition in a major metropolitan area in the United States, The Chronicle Gazette, has a paid circulation of 225 customers. It is one among the highest rated wordpaper in America. In fact, its writers have been recognized and awarded for their excellent works. Despite this fact, the Chronicle Gazette is challenged by a steady decline in its customer base subscription as advantageously as its publicizing revenues. It has been spy in the past 8 years that on that point has been a get down of a thoroughgoing of 35 percent among the customer base subscription to Chronicle Gazette. As a result, its advertising revenues have also deteriorated by a total of 28 percent. This is not only true for the sideslip of Chronicle Gazette but also valid for the cases of other huge countersignpapers like Ne w York multiplication and Wall Street Journal. Meanwhile, this continuous decline in subscription and advertising revenues to Chronicle Gazette and the whole newspaper publishing industry in the United States are largely caused by the increasing dominance of the network. This is because the Internet has largely become todays means of news and information dissemination. Unlike newspapers, access to news to the Internet is for free. Aside from the free subscription, news accounts are indeed up to the minute. The Internet is certainly more(prenominal) advantageous than a newspaper for having also video recordings on hot topics that can be contend and watched. The Internet is very fast, up to the minute, and has different features, unlike newspapers. Moreover, videos can be watched and more topics can be further explored by just a click on the Internet. According to Hoovers Inc., there are approximately 2,000 companies that comprise the newspaper publishing industry in America today. The total annual revenues of the newspaper industry in America amount to approximately $30 billion in which volume of this earning come from the advertising revenues followed by customer base subscriptions. On the one hand, the circulation of the newspaper industry in America sums to an almost $50 million daily. Nonetheless, a constant decline in the circulation, as easy as advertising in newspapers, has been observed over the past few years. This is because of the technological advancement of the Internet. stack can readily access news and information any time they want for free. Internet news is up to the minute and can be accompanied by videos and other details with just a click on the internet. 2.1 Data on the Declining Circulation and Revenue According to the Newspaper Association of America, there is an observed decline in the circulation of newspaper copies in the United States over a ten year period. From the total number of 115,194,000circulated newspaper cop ies in 2000, it has significantly reduced to 97,712,000 in 2008.